Fortify Meals
How a Maltese healthy-meals brand turned ad spend into an 11× return by fixing the first-purchase decision, not the ad budget
Food & Beverage
E-Commerce
Know More
How a Maltese healthy-meals brand turned ad spend into an 11× return by fixing the first-purchase decision, not the ad budget
Problem Overview
Fortify Meals, a healthy meal provider in Malta, had a product people liked and advertising that wasn't converting. The spend was going out; the customers weren't coming back in.
The instinct in that situation is to blame the ads. We looked at the decision instead: a first-time buyer choosing a meal service isn't evaluating features; they're weighing risk: will the food be good, will it arrive, is this worth committing to before I've tasted anything? Every euro of ad spend was landing on a decision the brand hadn't yet made easy to say yes to.
Solution
What we delivered
Mapped the buyer's decision path first. Before touching a campaign, we analysed how their customers actually decide, what triggers the search for a meal service, where hesitation sets in, and what finally tips someone from browsing to first order. That map became the brief for everything that followed.
Rebuilt the campaigns around risk, not reach. We restructured creative and messaging to address the specific frictions the map exposed: clearer value framing, lower perceived commitment, and a shorter path from interest to first order, supported by a content strategy that made the brand findable the moment the need appears.
Tracked what buyers did, then sharpened. We monitor behaviour against the decision map monthly and refine it, which is why the return compounded rather than spiking once. The strategy in month six is sharper than it was in month one.
Services
What we worked on
Decision Path Method™ · Consumer Research · Paid Advertising · Website & CRO · Content Marketing & SEO · Social Media · Email Marketing
Our results
What we achieved
11x Avg. return on ad spend
60% M-o-m increase in new customers
+16% increase in average order value per customer
More Works
FAQ
01
How does the subscription work?
02
What's the difference between Growth Core and Growth Complete?
03
Do I need to manage work?
04
Can I pause or cancel?
05
How are you different from other marketing agencies?
Fortify Meals
How a Maltese healthy-meals brand turned ad spend into an 11× return by fixing the first-purchase decision, not the ad budget
Food & Beverage
E-Commerce
Know More
How a Maltese healthy-meals brand turned ad spend into an 11× return by fixing the first-purchase decision, not the ad budget
Problem Overview
Fortify Meals, a healthy meal provider in Malta, had a product people liked and advertising that wasn't converting. The spend was going out; the customers weren't coming back in.
The instinct in that situation is to blame the ads. We looked at the decision instead: a first-time buyer choosing a meal service isn't evaluating features; they're weighing risk: will the food be good, will it arrive, is this worth committing to before I've tasted anything? Every euro of ad spend was landing on a decision the brand hadn't yet made easy to say yes to.
Solution
What we delivered
Mapped the buyer's decision path first. Before touching a campaign, we analysed how their customers actually decide, what triggers the search for a meal service, where hesitation sets in, and what finally tips someone from browsing to first order. That map became the brief for everything that followed.
Rebuilt the campaigns around risk, not reach. We restructured creative and messaging to address the specific frictions the map exposed: clearer value framing, lower perceived commitment, and a shorter path from interest to first order, supported by a content strategy that made the brand findable the moment the need appears.
Tracked what buyers did, then sharpened. We monitor behaviour against the decision map monthly and refine it, which is why the return compounded rather than spiking once. The strategy in month six is sharper than it was in month one.
Services
What we worked on
Decision Path Method™ · Consumer Research · Paid Advertising · Website & CRO · Content Marketing & SEO · Social Media · Email Marketing
Our results
What we achieved
11x Avg. return on ad spend
60% M-o-m increase in new customers
+16% increase in average order value per customer
More Works
FAQ
01
How does the subscription work?
02
What's the difference between Growth Core and Growth Complete?
03
Do I need to manage work?
04
Can I pause or cancel?
05
How are you different from other marketing agencies?
Fortify Meals
How a Maltese healthy-meals brand turned ad spend into an 11× return by fixing the first-purchase decision, not the ad budget
Food & Beverage
E-Commerce
Know More
How a Maltese healthy-meals brand turned ad spend into an 11× return by fixing the first-purchase decision, not the ad budget
Problem Overview
Fortify Meals, a healthy meal provider in Malta, had a product people liked and advertising that wasn't converting. The spend was going out; the customers weren't coming back in.
The instinct in that situation is to blame the ads. We looked at the decision instead: a first-time buyer choosing a meal service isn't evaluating features; they're weighing risk: will the food be good, will it arrive, is this worth committing to before I've tasted anything? Every euro of ad spend was landing on a decision the brand hadn't yet made easy to say yes to.
Solution
What we delivered
Mapped the buyer's decision path first. Before touching a campaign, we analysed how their customers actually decide, what triggers the search for a meal service, where hesitation sets in, and what finally tips someone from browsing to first order. That map became the brief for everything that followed.
Rebuilt the campaigns around risk, not reach. We restructured creative and messaging to address the specific frictions the map exposed: clearer value framing, lower perceived commitment, and a shorter path from interest to first order, supported by a content strategy that made the brand findable the moment the need appears.
Tracked what buyers did, then sharpened. We monitor behaviour against the decision map monthly and refine it, which is why the return compounded rather than spiking once. The strategy in month six is sharper than it was in month one.
Services
What we worked on
Decision Path Method™ · Consumer Research · Paid Advertising · Website & CRO · Content Marketing & SEO · Social Media · Email Marketing
Our results
What we achieved
11x Avg. return on ad spend
60% M-o-m increase in new customers
+16% increase in average order value per customer
More Works
FAQ
How does the subscription work?
What's the difference between Growth Core and Growth Complete?
Do I need to manage work?
Can I pause or cancel?
How are you different from other marketing agencies?