BookLender
Growing the paid subscriber base, reducing churn & building a stronger brand reputation for this 20+ years old book rental service from the US.
Media
Subscription
Know More
Growing the paid subscriber base, reducing churn & building a stronger brand reputation for this 20+ years old book rental service from the US.
Problem Overview
BookLender, one of the US’s most loved brands for the past 20 years when it comes to book rental service, had been undergoing some ownership changes and was in a phase of declining user base.
They approached us in need of a strategic marketing plan to earn back the customer trust, boost new subscriptions, explore new business models and create a hassle-free setup for an end-to-end handling of their marketing strategy and execution from brand building to SEO, Social media and everything in between.
Solution
What We Delivered
Established a complete omni-channel brand presence: Designed a complete omni-channel presence for the brand infusing all the qualities and making the brand stand out to the right target audience and ensuring higher conversions.
We optimized the website content for high-intent search: We analyzed their target market and devised a comprehensive SEO strategy for the brand to increase the site’s visibility on search platforms (not just search engines but AI search tools too), drive relevant organic traffic, and ultimately boost conversions (subscriptions/revenue).
We created a strategic social media approach involving engaging content creation and community-focused campaigns to grow brand awareness, build a community, and drive subscriptions/revenue.
We researched their audience behavioral patterns, gathered market insights and used them to launch strategic paid advertising campaigns focused on targeting high-intent audiences, retarget the engaged audiences them across platforms and increase conversions from them.
Provided a comprehensive step-wise plan: We provided them with a comprehensive and structured plan consisting of a set of creative campaign based approach to tap into the audience's mindset and a content strategy to boost their organic presence as well.
Continuous tracking & optimization: We work with them to track the results and optimize the plans based on the trends and analysis reports to ensure they get the best results out of each channel.
Services
What We Worked On
Strategy, Content Marketing & SEO, Social Media Marketing, Paid Advertising, Email Marketing
Our results
What We Achieved
61%+ New paid subscriber uplift in first three months
1.5k%+ Increase in social media engagements
91%+ Search performance improvement
30% Average ranking improvements
More Works
FAQ
01
How does the subscription work?
02
What’s the difference between Foundation Plan and Scale Plan?
03
Do I need to manage work?
04
Can I pause or cancel?
05
How are you different from other marketing agencies?
BookLender
Growing the paid subscriber base, reducing churn & building a stronger brand reputation for this 20+ years old book rental service from the US.
Media
Subscription
Know More
Growing the paid subscriber base, reducing churn & building a stronger brand reputation for this 20+ years old book rental service from the US.
Problem Overview
BookLender, one of the US’s most loved brands for the past 20 years when it comes to book rental service, had been undergoing some ownership changes and was in a phase of declining user base.
They approached us in need of a strategic marketing plan to earn back the customer trust, boost new subscriptions, explore new business models and create a hassle-free setup for an end-to-end handling of their marketing strategy and execution from brand building to SEO, Social media and everything in between.
Solution
What We Delivered
Established a complete omni-channel brand presence: Designed a complete omni-channel presence for the brand infusing all the qualities and making the brand stand out to the right target audience and ensuring higher conversions.
We optimized the website content for high-intent search: We analyzed their target market and devised a comprehensive SEO strategy for the brand to increase the site’s visibility on search platforms (not just search engines but AI search tools too), drive relevant organic traffic, and ultimately boost conversions (subscriptions/revenue).
We created a strategic social media approach involving engaging content creation and community-focused campaigns to grow brand awareness, build a community, and drive subscriptions/revenue.
We researched their audience behavioral patterns, gathered market insights and used them to launch strategic paid advertising campaigns focused on targeting high-intent audiences, retarget the engaged audiences them across platforms and increase conversions from them.
Provided a comprehensive step-wise plan: We provided them with a comprehensive and structured plan consisting of a set of creative campaign based approach to tap into the audience's mindset and a content strategy to boost their organic presence as well.
Continuous tracking & optimization: We work with them to track the results and optimize the plans based on the trends and analysis reports to ensure they get the best results out of each channel.
Services
What We Worked On
Strategy, Content Marketing & SEO, Social Media Marketing, Paid Advertising, Email Marketing
Our results
What We Achieved
61%+ New paid subscriber uplift in first three months
1.5k%+ Increase in social media engagements
91%+ Search performance improvement
30% Average ranking improvements
More Works
FAQ
01
How does the subscription work?
02
What’s the difference between Foundation Plan and Scale Plan?
03
Do I need to manage work?
04
Can I pause or cancel?
05
How are you different from other marketing agencies?
BookLender
Growing the paid subscriber base, reducing churn & building a stronger brand reputation for this 20+ years old book rental service from the US.
Media
Subscription
Know More
Growing the paid subscriber base, reducing churn & building a stronger brand reputation for this 20+ years old book rental service from the US.
Problem Overview
BookLender, one of the US’s most loved brands for the past 20 years when it comes to book rental service, had been undergoing some ownership changes and was in a phase of declining user base.
They approached us in need of a strategic marketing plan to earn back the customer trust, boost new subscriptions, explore new business models and create a hassle-free setup for an end-to-end handling of their marketing strategy and execution from brand building to SEO, Social media and everything in between.
Solution
What We Delivered
Established a complete omni-channel brand presence: Designed a complete omni-channel presence for the brand infusing all the qualities and making the brand stand out to the right target audience and ensuring higher conversions.
We optimized the website content for high-intent search: We analyzed their target market and devised a comprehensive SEO strategy for the brand to increase the site’s visibility on search platforms (not just search engines but AI search tools too), drive relevant organic traffic, and ultimately boost conversions (subscriptions/revenue).
We created a strategic social media approach involving engaging content creation and community-focused campaigns to grow brand awareness, build a community, and drive subscriptions/revenue.
We researched their audience behavioral patterns, gathered market insights and used them to launch strategic paid advertising campaigns focused on targeting high-intent audiences, retarget the engaged audiences them across platforms and increase conversions from them.
Provided a comprehensive step-wise plan: We provided them with a comprehensive and structured plan consisting of a set of creative campaign based approach to tap into the audience's mindset and a content strategy to boost their organic presence as well.
Continuous tracking & optimization: We work with them to track the results and optimize the plans based on the trends and analysis reports to ensure they get the best results out of each channel.
Services
What We Worked On
Strategy, Content Marketing & SEO, Social Media Marketing, Paid Advertising, Email Marketing
Our results
What We Achieved
61%+ New paid subscriber uplift in first three months
1.5k%+ Increase in social media engagements
91%+ Search performance improvement
30% Average ranking improvements
More Works
FAQ
How does the subscription work?
What’s the difference between Foundation Plan and Scale Plan?
Do I need to manage work?
Can I pause or cancel?
How are you different from other marketing agencies?