AutoNova
We took AutoNova from zero market presence to a buzzworthy launch and sustained growth trajectory
Automotive
Startup
Know More
We took AutoNova from zero market presence to a buzzworthy launch and sustained growth trajectory
Problem Overview
AutoNova, an emerging automobile technology company specialising in connected vehicle platforms and EV charging infrastructure, had built impressive technology but was virtually invisible in a market dominated by legacy automotive brands and well-funded EV startups. With a consumer-facing product launch on the horizon, they needed to go from an engineering-led company with zero brand equity to a recognized name in the smart mobility space fast.
They partnered with us to build their entire marketing function from scratch: brand identity, go-to-market strategy, digital presence, launch campaigns, and an ongoing content and community engine that could sustain momentum well beyond the initial product debut.
Solution
What We Delivered
Created a distinctive brand identity from the ground up: We developed AutoNova's complete brand system, i.e. their logo, visual identity, tone of voice, brand guidelines, and a messaging architecture that bridged the gap between technical innovation and consumer-friendly storytelling. The positioning centered on making advanced vehicle technology feel accessible, not intimidating.
Designed and launched a conversion-optimised digital experience: We built a product-led website that served both B2B partners and B2C early adopters, with distinct user journeys, interactive product demos, and strategically placed conversion points. i.e. from waitlist signups to partnership inquiry forms.
Executed an integrated product launch campaign: We orchestrated a multi-phase launch spanning teaser content, influencer seeding with automotive and tech creators, a live-streamed launch event, and coordinated paid media pushes across YouTube, Instagram, Google, and automotive enthusiast platforms — all designed to generate maximum buzz within a compressed timeline.
Built an organic growth engine with SEO and content.
Developed a community-first social media strategy: We launched and managed AutoNova's social presence with a content mix of product storytelling, behind-the-scenes engineering content, user-generated content campaigns, and interactive formats.
Services
What We Worked On
Strategy, Branding, Content Marketing & SEO, Social Media Marketing, Paid Advertising, Email Marketing, Influencer Marketing, Website Design
Our results
What We Acheived
1.2k+ Waitlist signups generated in the first six weeks pre-launch
1.8k%+ Increase in social media following and engagement across platforms
96%+ Improvement in branded search volume within the first quarte
4.6x Return on ad spend from the integrated launch campaign
More Works
FAQ
01
How does the subscription work?
02
What’s the difference between Foundation Plan and Scale Plan?
03
Do I need to manage work?
04
Can I pause or cancel?
05
How are you different from other marketing agencies?
AutoNova
We took AutoNova from zero market presence to a buzzworthy launch and sustained growth trajectory
Automotive
Startup
Know More
We took AutoNova from zero market presence to a buzzworthy launch and sustained growth trajectory
Problem Overview
AutoNova, an emerging automobile technology company specialising in connected vehicle platforms and EV charging infrastructure, had built impressive technology but was virtually invisible in a market dominated by legacy automotive brands and well-funded EV startups. With a consumer-facing product launch on the horizon, they needed to go from an engineering-led company with zero brand equity to a recognized name in the smart mobility space fast.
They partnered with us to build their entire marketing function from scratch: brand identity, go-to-market strategy, digital presence, launch campaigns, and an ongoing content and community engine that could sustain momentum well beyond the initial product debut.
Solution
What We Delivered
Created a distinctive brand identity from the ground up: We developed AutoNova's complete brand system, i.e. their logo, visual identity, tone of voice, brand guidelines, and a messaging architecture that bridged the gap between technical innovation and consumer-friendly storytelling. The positioning centered on making advanced vehicle technology feel accessible, not intimidating.
Designed and launched a conversion-optimised digital experience: We built a product-led website that served both B2B partners and B2C early adopters, with distinct user journeys, interactive product demos, and strategically placed conversion points. i.e. from waitlist signups to partnership inquiry forms.
Executed an integrated product launch campaign: We orchestrated a multi-phase launch spanning teaser content, influencer seeding with automotive and tech creators, a live-streamed launch event, and coordinated paid media pushes across YouTube, Instagram, Google, and automotive enthusiast platforms — all designed to generate maximum buzz within a compressed timeline.
Built an organic growth engine with SEO and content.
Developed a community-first social media strategy: We launched and managed AutoNova's social presence with a content mix of product storytelling, behind-the-scenes engineering content, user-generated content campaigns, and interactive formats.
Services
What We Worked On
Strategy, Branding, Content Marketing & SEO, Social Media Marketing, Paid Advertising, Email Marketing, Influencer Marketing, Website Design
Our results
What We Acheived
1.2k+ Waitlist signups generated in the first six weeks pre-launch
1.8k%+ Increase in social media following and engagement across platforms
96%+ Improvement in branded search volume within the first quarte
4.6x Return on ad spend from the integrated launch campaign
More Works
FAQ
01
How does the subscription work?
02
What’s the difference between Foundation Plan and Scale Plan?
03
Do I need to manage work?
04
Can I pause or cancel?
05
How are you different from other marketing agencies?
AutoNova
We took AutoNova from zero market presence to a buzzworthy launch and sustained growth trajectory
Automotive
Startup
Know More
We took AutoNova from zero market presence to a buzzworthy launch and sustained growth trajectory
Problem Overview
AutoNova, an emerging automobile technology company specialising in connected vehicle platforms and EV charging infrastructure, had built impressive technology but was virtually invisible in a market dominated by legacy automotive brands and well-funded EV startups. With a consumer-facing product launch on the horizon, they needed to go from an engineering-led company with zero brand equity to a recognized name in the smart mobility space fast.
They partnered with us to build their entire marketing function from scratch: brand identity, go-to-market strategy, digital presence, launch campaigns, and an ongoing content and community engine that could sustain momentum well beyond the initial product debut.
Solution
What We Delivered
Created a distinctive brand identity from the ground up: We developed AutoNova's complete brand system, i.e. their logo, visual identity, tone of voice, brand guidelines, and a messaging architecture that bridged the gap between technical innovation and consumer-friendly storytelling. The positioning centered on making advanced vehicle technology feel accessible, not intimidating.
Designed and launched a conversion-optimised digital experience: We built a product-led website that served both B2B partners and B2C early adopters, with distinct user journeys, interactive product demos, and strategically placed conversion points. i.e. from waitlist signups to partnership inquiry forms.
Executed an integrated product launch campaign: We orchestrated a multi-phase launch spanning teaser content, influencer seeding with automotive and tech creators, a live-streamed launch event, and coordinated paid media pushes across YouTube, Instagram, Google, and automotive enthusiast platforms — all designed to generate maximum buzz within a compressed timeline.
Built an organic growth engine with SEO and content.
Developed a community-first social media strategy: We launched and managed AutoNova's social presence with a content mix of product storytelling, behind-the-scenes engineering content, user-generated content campaigns, and interactive formats.
Services
What We Worked On
Strategy, Branding, Content Marketing & SEO, Social Media Marketing, Paid Advertising, Email Marketing, Influencer Marketing, Website Design
Our results
What We Acheived
1.2k+ Waitlist signups generated in the first six weeks pre-launch
1.8k%+ Increase in social media following and engagement across platforms
96%+ Improvement in branded search volume within the first quarte
4.6x Return on ad spend from the integrated launch campaign
More Works
FAQ
How does the subscription work?
What’s the difference between Foundation Plan and Scale Plan?
Do I need to manage work?
Can I pause or cancel?
How are you different from other marketing agencies?